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Chingari Saregama Deal: Short form video app Chingari signs music licencing deal with Saregama

Indian short video app Chingari signed a global music licensing agreement with the country’s oldest and largest music label, Saregama

Following the deal, the entire catalog of more than 130,000 songs from the music label will be available on Chingari, allowing users to create innovative content using a robust music library.

Saragama boasts music in Hindi, Punjabi, Bhojpuri, Bengali, Tamil, Marathi, Telugu, Malayalam, Kannada, Punjabi, Gujarati and other languages ​​of India.

Sumit Ghosh CEO and Co-Founder, Chingari, said, “Chingari’s creators are renowned for making custom videos. Saregama is a powerful song bank offering a wide range of genres. Our creators can take advantage of this and create fantastic content items. This association will be appropriate for both brands. ”

The deal will also include a recent list of new content the label acquired late, including soundtracks for Bellbottom, Gangubai Kathiawad, Maidaan and Ranveer Singh’s next untitled Telugu project with director Shankar. celebrities such as “Sarkaru Vaari Paata” (starring Mahesh Babu) and popular singles from Badshah, Bi Praak, Arjun Kanungo and Shreya Goshal.

“Our goal at Saregama is to make our rich music library available to legions of music lovers from around the world on as many platforms as possible,” said Vikram Mehra, MD, Saregama. “In that sense, our partnership with Chingari is natural given the large following she enjoys. We are in the midst of an information boom and we look forward to the immense creativity that content creators will bring to our music on the Chingari platform. ”

The company said the collaboration with Saregama will give content creators the opportunity to tap into the rich music repertoire of the latter, who have been perennial favorites for generations, while mixing it with their new content.

Chingari gained instant popularity after the Indian government banned TikTok.

Deepak Salvi, COO and co-founder of Chingari, said: “Collaboration is the best way to create fresh creations. On the one hand, we have the Saregama company, which is the market leader. On the other hand, we have amazing Chingari creators who always want to break old records and do something new. It will be interesting to see new developments within the framework of this cooperation. ”

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