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Disney+Hotstar rejigs pricing strategy, to offer entire content library to all paid subscribers

Having snatched the edge over the world’s largest competitor Netflixbook, Disney + Hotstar, video streaming service from Star & Disney India, has overhauled its nationwide pricing strategy by introducing three new subscription plans that will allow all paying users to access the entire library starting September 1st.

At the moment, Disney + Hotstar offered two annual plans – VIP for Rs 399 and Premium for Rs 1,499. While VIPs had access to all Indian originals and sports broadcasts, only premium users could watch English movies and shows.

The new plans are based on screen access, but are much cheaper than Netflix.

The mobile plan will be available for Rs 499 per year when users will be able to access content on one device. The Super plan for Rs 899 will provide access to two devices and high definition (HD) quality, while the Premium plan for Rs 1499 will give users simultaneous access on four devices and ultra-high definition (UHD or 4K) content. …

“Our mission is to provide the highest quality entertainment for as many people as possible. Therefore, we have duplicated all special offers in multiple regional languages, ”said Sunil Ryan, President and CEO of Disney + Hotstar. “We have now changed our subscription levels, giving access to all content to every subscriber. This is part of the learning … We realized that people want access to English content. For example, Marvel content has really become popular. This is what helped us move to these levels. ”

Netflix, by comparison, only has monthly plans – mobile (Rs 199), basic (Rs 499 (standard definition, one screen), standard (Rs 649, HD and two concurrent devices) and premium (Rs 799 ultra HD, four concurrent ) devices).

Ryan added that OTT The service will continue to have a free ad-supported free service where users will be able to access the latest episodes and first episodes of the Indian originals.

“There are 550 million smartphones and we would like to see everyone as much as possible, paid and free, I think we can do that,” Ryan said. “We are very confident that user trends are emerging today. More and more users are spending more time viewing content on our service, and we hope this figure will continue to grow. ”

Disney + Hotstar also unveiled a new content line that will include new and returning seasons Hotstar Specials, live films and live sports.

“Star has been known for its great storytelling and attracting some of the biggest names in the industry. We were the first to bring Amitabh Bachchan on TV to KBC, and also brought international formats such as Prisoners of War. Even at Disney + Hotstar, we do the same, ”said Gaurav Banerjee, President and CEO of Hindi and English Entertainment. Star India

The platform has also signed stars, including Ajay Devgn, Sushmita Sen, Saif Ali Khan, Kunal Kapoor, Pratik Gandhi, Kirti Kulhari, Shabana Azmi, Shefali Shah, Richa Chadha, Satyaraj, Sarat Kumar, Siddharth, as well as award-winning directors and showrunners including Nikhil Advani, Niraj Madrid Pandey , Vipul Shah, Tigmanshu Dhulia, Habib Faisal, Nagesh Kukonur, Rajesh Mapuskar, Siddharth Kumar Tewari, Mitakshara Kumar and Vikrant Pavar for new oil shale.

“We create large-scale entertainment facilities for the masses. Unlike other platforms that only target upper socio-economic class (SEC A) audiences in big cities, we target all of India, ”Banerjee added. “We will also be creating content in multiple languages, including Hindi, Tamil and Telugu to begin with.”

The new line-up includes the high-budget action thriller of the period “Empire” under the direction of Nikhil Advani, starring Kunal Kapoor, Dino Morea and Shabana Azmi, as well as the crime series “Rudra – Edge of Darkness”, which heralds the digital age. debut of Ajay Devgn and Esha Deol.

Later this year, OTT will also premiere Bhuj: The Pride of India and the horror comedy Bhoot Police.

Other shows include the second season of Aria starring Sushmita Sen, Fear, a supernatural thriller starring Tiska Chopra, and the medical drama The Man, starring Shefali Shah and Kirti Kulhari.

Following the success of the spy thriller Special Operations, OTT will also launch a Special Operations Universe, in which many characters, stories and seasons coexist in a multi-episode universe.

The glory of “Swindle 1992” Pratik Gandhi will figure in the mysterious murder of “Six Suspects” along with Richia Chadkha. Other shows include the tech thriller Escaype Live, the political dramas Dream City (Season 2) and Garshana, the bestselling adaptation of Those Dear Thakur Girls, the dance reality TV series Dance +, and the third season of hit films. the Criminal Justice franchise starring Pankaj Tripathi.

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