FRENCH The premium wheat beer No. 1 1664 Blanc inspires beer lovers to share good taste in its Bon Appetit-lah campaign, where France meets Malaysia in a touch of gastronomy.
Starting in June, 1664 Blanc will unveil five exclusive Franco-Malaysian fusion recipes curated by French chef Nathalie of Nathalie Gourmet Studio and Malaysian chef Isadora Chai of Bistro à Table for consumers to cook and try at home during the checkout order. full movement (FMCO).
To elevate the dining experiences of beer lovers, the Bon Appetit-lah consumer promotion for 1664 Blanc purchases offers the chance to win exclusive 1664 Blanc products, Le Creuset cookware, luxury holidays on the post-MCO island and more !
“1664 Blanc believes in inspiring consumers to share moments of good taste with loved ones over a refined meal paired with our refreshing drink. Food brings people together and we set out to bring the best of both countries by introducing five Franco-Malaysian fusion dishes created jointly by the two award-winning chefs for the 1664 Blanc Bon Appetit-lah campaign, “said Caroline Moreau,
Marketing Director of Carlsberg Malaysia.
“While consumers stay safe at home during the pandemic, we want to encourage them to try 1664 Blanc-inspired dishes for themselves! We made our 1664 Blanc Bon Appetit-lah campaign by sharing five Franco-Malaysian fusion dishes in a step-by-step video demo to enhance their dining experiences at home. Understanding how Malaysians must feel throughout the entire MCO, the campaign intends to reward beer lovers for their 1664 Blanc purchases with premium cookware and luxury post-MCO island packages in line with our brand promise of good taste. with a twist, “explained Moreau.