May 8, 2021

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Could a climate toolkit help eliminate the green bleaching epidemic?


C.

File Transfer, Net Zero, Carbon Removal, Supervision. All of these words have been added to the corporate dictionary and every company that sets its sights on the PR ball has a published plan that takes advantage of it.

It is also standard practice for companies to dedicate a portion of their websites to their environmental credentials. Often these images include pretty pictures of trees. There is sometimes an update on the progress of climate pledges in the Annual Report.

Washed in green? That’s what a lot of these activities are; Little more than the effort to apply a coat of faux green paint to activities that give your finger to the Paris conventions.