Dubai: Ahead of the crucial Eid holiday, UAE hotels are again dependent on residents and accommodation packages to increase occupancy, with room rates in some of the best hotels ranging between 800 and 1500 dirhams.
If a guest wants to scale back the luxury add-ons, stays can be booked from 500 dirhams to 800 dirhams. In short, there is room and accommodation available for every budget, as the hotel industry is raising hopes that occupancy levels will rise to 65 per cent during the holiday week. Or even exceed 70 percent of current levels of over 50 percent.
The Palazzo Versace Hotel Dubai stay offer includes a room or suite, a Giardino breakfast buffet for 2 adults and a child, a set lunch or dinner menu for two, 20% off all other food and beverages, and another 20% off spa treatments. . The offer is valid from 11 to 15 May, and starts at AED 1,190 plus taxes per room per night, with a minimum stay of two nights
Located in Abu Dhabi, Emirates Palace Hotel offers a range of culinary and spa experiences starting from AED 1,430 per night, where guests can also enjoy breakfast and feast dinner at Le Vendôme Brasserie.
The perfect combination
“Historically, Ramadan brings a quieter period to the hotel industry,” said Jeroen Elmandorp, General Manager of The Ritz-Carlton, Dubai. “However, this year we expect to see slightly more blurred lines due to a number of factors.
Moreover, with Ramadan early and spring consolidating, guests are keen to make the most of the weather before the mercury rises. We expect our occupancy rates to remain positively consistent throughout this month. “
The lowest prices
Currently, room rates in the UAE are dropping to their lowest levels in the year, which could force many to try a residency package – as many residents of the UAE did during the second half of last year. Occupancy levels during Ramadan weeks were between 30 and 40 percent, according to hospitality consulting firm STR.
Based on industry reviews, bookings related to the holiday indicate occupancy can reach the 60-65 percent range.
Moreover, with Ramadan early and spring consolidating, guests are keen to make the most of the weather before the mercury rises.
Jeroen Elmendorp, The Ritz-Carlton Dubai
Vaccines are a great help
According to Aloki Batra, CEO of Five Hotels of Resorts, Dubai is among the most sought after destinations during the pandemic and will definitely help attract a steady number of travelers during the long summer.
“In the United Arab Emirates, you have the highest vaccination rate per person after Israel, and there is a strong medical infrastructure,” said Patra. “A lot has been built for Expo 2020 … all of this will play its part in attracting tourists.”
Patra said that given the success in introducing vaccines, “the worst is over” for Emirati hotels.
Accommodations to stay
Last year, accommodations were the number one source of revenue for the hotel industry in the United Arab Emirates. Things won’t change drastically this year and beyond.
“We expect it to be a hybrid because the market is largely divided between those keen to travel and those eager to explore again,” said Elemendorp. “The accommodation market will continue to prove popular during the summer as some residents choose to stay where they are. However, we expect international tourists to recover.”
With global vaccination efforts underway, there will be demand from major source markets such as Saudi Arabia, the United Kingdom, and Israel. (The UK is set to halt the resumption of non-essential international travel later this month.)
The worst is over …
– Aloki Patra, CEO of Five Hotels of Resorts
Before the flights were suspended, the United Kingdom was one of the largest export markets for the tourism industry in the United Arab Emirates. Patra is confident that British tourists will soon fill Dubai’s hotels and resorts, especially as there is so much at stake.
The executive said the UK cannot have an indefinite ban because one of the biggest losses will be British Airways, with thousands of employees on its payroll. “The markets will open step by step – we have seen tourists from Europe and Israel visiting,” said Patra.
One factor driving the hospitality sector – and aviation – will be pent-up demand for travel. After the UK announced a roadmap in February to lift COVID-19 restrictions, Marriott International saw a 163 per cent increase in reservations for its UK hotels in just 24 hours.
“While many of our markets across Europe, the Middle East and Africa (EMEA) are still at the mercy of government restrictions, the increases in reservation activity that we see when the travel ban is lifted clearly shows that there is demand there,” said Satya. The Middle East and Africa, Marriott International, at a hypothetical event earlier this month.
“The Dubai to London Heathrow corridor was the busiest international air route in the world during the first two weeks of January. Our occupancy rates in Dubai were reversed this way and we reached over 70 percent there.”
UAE hotels hope to repeat this later this month. Until then, they have the holiday feast and stay guests looking forward to.