EBay is preparing to crack down on sales of fake luxury watches after successfully launching an expensive trainer screening scheme in the UK
EBay is gearing up to crack down on sales of counterfeit luxury watches after it successfully launched an expensive trainer screening scheme in the UK last week.
The online marketplace now offers a “guarantee of authenticity” service with shoe experts located in a London warehouse to analyze expensive trainers to root out counterfeits.
When an eBay customer purchases trained under escrow, the seller is required to send the goods to the company’s warehouse where they are closely examined.
Seal of Approval: Online Marketplace now offers Authenticity Guarantee Service with footwear experts located in a London warehouse to analyze expensive trainers’ shoes
Mandated trainers, including Adidas Yeezys, Nike Air Jordans, and Nike Air Max, are undergoing rigorous checks – and even scent testing. If the shoes pass, eBay sends them to the buyer.
The Mail on Sunday can reveal that the service will expand to more expensive watches later this year.
In the United States, where the certification service is already available, experts conduct detailed inspections of $ 2,000 (£ 1,440) as well as watches from brands including Rolex and Omega.
A rare pair of Kanye West’s Yeezy shoes last week broke the world footwear record by selling for $ 1.8 million at a Sotheby’s auction.
Rob Hattrell, President of eBay Europe said: “ In recent years, athletic shoes have virtually become a new asset class for collectors and investors.
“For the first time in our 25-year history, we’re really going to go into the product for verification and validation.”