Since time immemorial, annual reports from WPP, the advertising and communications giant, have been collectors’ items.
They weren’t appreciated for the specifics of company performance or the various pats on the back. Few read for these. What was interesting were the pages and pages dedicated to explaining the pay calculation of the company’s founder and driving force, Sir Martin Sorrell.
He built a £ 30 billion empire (yes, that’s what WPP was worth at one point) from a small business that produced shopping baskets. Under Sorrell’s leadership, wire and plastic products have taken over the world stage, acquiring several media agencies, many of which are household names. Multinational companies were in queues to obtain their various services. Through it all sits Sorel.