May 8, 2021

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Insurance Operating Initiatives: Operate during lockdown



The Michelob Ultra low-calorie beer is one of the lightest beers on the market and the brand is appealing to those who work out during the lockdown. Giving runners the opportunity to exchange their road miles for air miles, the brand Michelob Ultra will provide flights to locations that match the distances run.

According to the results of a study conducted on 2,000 adults, “nearly half of the population [has] The pier was bombed at an average of 9.3 miles every week, or 484 miles year-round; Enough to go from London to sunny Bordeaux. One in ten of us even arrived in Tuscany, Italy. “Because beer is positioned as one of the healthiest options on the market, it serves as an attractive refreshment for active individuals.