May 9, 2021

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Humble, arrogant, humble

A few months ago, the SaaS platform received $ 1 million seed funding but decided not to advertise it.

Explaining why he’s not doing that, says Gaurav Singh Bisen, when you’re able to raise money during the pandemic, especially from investors like Y Combinator, 29-year-old from Bengaluru.

Milestones like these become benchmarks for others in society.

“He is setting expectations for other startups as well to break Y Combinator, for example,” says Bisen, Thunderpod’s COO.

At any other time, this wasn’t a bad thing.

“But right now, a lot of people are fighting but are unable to make it big. We didn’t want to be yelling from the roof of the building saying good things had happened to us,” he says, “although that put us at a disadvantage while pulling in New talent for the company. ”

Mumbai branding expert Vaishnavi Lotlekar says it feels like there’s a surprising candidate in your head right now every time you post something on social media.

“She landed a great job and rose dramatically amid the pandemic and was able to take a vacation too. I’m the type who likes to show off her last vacation and a new job.”

However, this time, I have refrained from posting the caption click functionality.

“All I could think about was how lucky I was that so many others wanted this job. I didn’t want anyone to feel vulnerable. I also didn’t want friends and family to feel the burden to respond to my update when they were going through tough times,” he says. The 26-year-old.

For active social media users like Bisen and Lotlikar, social networking is not just a bowl to breathe in, it is also a way to validate health. Therefore, sharing celebratory posts about them on these platforms is a surefire way to raise their dopamine levels.

However, the recent change in their behavior is not an anomaly, psychologists and anthropologists tell ET.

Many urban Indians, across age groups, are consciously avoiding sharing festive posts on social media lately, or being placed in an appropriate disclaimer that recognizes their privilege.

Before the emergence of Covid-19, they used hammer and tweezers to infuse their personal or professional achievements.

Now, top-tier city psychologists say, most of their clients feel they risk appearing to be deaf-tone and insensitive, given the loss of lives and livelihoods that the people around them have to deal with.

“Bad news has been circulating in bulk over the past 12 months, whether or not people are directly affected.”

Kaushik Srinivasan, a Hyderabad strategist has been careful not to post personal or professional exploits on social media this year.

“Social media posts can show more compassion, given that everyone faces a different challenge to deal with,” he adds.

For example, a person cannot travel even if he or she can afford it. Some have to take care of elderly parents.

People, who are otherwise interested in how others “react” to their posts, are now thinking about how other people “feel” when they see their posts on the Internet.

“I used to post a lot about my fitness routine on Instagram, but now I realize over-sharing because I realize that not everyone has the resources and bandwidth to do so at the moment,” says Charvi Kane, 27, a management consultant from Mumbai.

The guilt factor is huge and leads to the humiliation of humble ostentation.

Do not share with my network

Many choose not to share their new job update or promotion with their LinkedIn connections while they are updating on the Career Networking site.

This can be difficult to understand if you are regularly advised about someone’s promotion or starting a new career journey. Like the good design, this gesture is also invisible.

However, anecdotal evidence suggests that many users have opposed the tide with their social media sharing patterns.

All over LinkedIn, you see posts that start with, “Don’t ignore this, please.” I lost my job. ”Is it really time to share my new job update?” Asks Mugeera Patel, a 22-year-old law student who recently landed a job at the ed-tech startup.

While posting a new job update these days, “You get 10 to 15 letters instantly from people asking if there are any more vacancies in your company. Seldom does anyone respond to such messages,” says Sandeep Chavan.

The 37-year-old marketer from Mumbai also got a lucrative job offer during the pandemic but didn’t broadcast it to his network. He only told a few people in his professional circle.

“Instead of posting about your own job, one should post more available job opportunities in your own company. Both those who are happy for you as well as those who are seeking a job will be appreciated.”

Lina, a popular actress from Kochi, says that a lot of people in the entertainment industry are getting projects on their hands but they’re not even talking about it at the moment. Advertising of your photography trip, via Instagram Stories et al, is usually part of the movie’s promotion plan. It is work.

“Now, with so much uncertainty about when and how these ongoing projects will see the light of day, we are not posting anything on them.” People are also realizing that it shows that these (artists) are making money while not many others.

People don’t want to see that things haven’t changed for you or improved for you [when they’ve worsened for them]Says Shriya Pangwani, a clinical psychologist from Delhi.

“It was good to have celebratory news published even two months ago. Right now, it will be seen as a chapter from the pain felt by the people around them,” she adds, noting that all the direct influencers on social media have recently been posting cheerful posts that paint a rosy picture. Far from reality. Of the country at the moment.

The origins of empathy

In some cases, this behavior also stems from their past experiences.

“I’ve been in this position,” says Anmol Shrivastava, a final year student at IIT Madras who landed a job at a multinational technology company on the first day of a long and competitive recruitment phase.

“When you struggle, sometimes you feel like you are not good enough, and the post your friend sent him saying he joined a new job or got a promotion, which you think will make you feel happy about him, makes you feel sad about yourself.”

This often leads people to question not only their skills and credentials but also their personality.

“If putting my accomplishments on their noses doesn’t help them continue their toil in peace, that’s much better than a few likes,” says the 25-year-old.

Akshay Goleikar, 28, says he felt uncomfortable posting celebratory posts about his social media marketing company that was doing so well during the pandemic when he saw posts on similar lines from others and “I realize I’m not okay with reading things like this.” .

Having said that, “I also know people who have had a better year than us and who are not to be proud of it,” he adds.

Does this change how we participate here?

During the early stages of the pandemic, social media provided a sense of elopement for people, notes Panjwani from Delhi. But now it provides a sense of community. People seek connection and comfort through medium. ”Many create two separate social accounts, one to share resources for help and the other to find a distraction from the reality of these times.

The current scenario has inadvertently given people a chance to validate themselves rather than seek external validation, adds counseling psychologist Ishita Patria.

“I tell a lot of my clients not to publish their accomplishments but not to dismiss them either. It’s their achievement after all.”

Could this change the way social media users in cities share things online?

The anthropologist Nitika Sood thinks it’s highly unlikely.

“They don’t share festive events with larger social groups at the moment because they don’t want to be executed outside the law and they want to be seen as responsible people with the larger social circle online,” she says.

“The same people share festive events within their smaller social circle via WhatsApp.”

Some people feel this has changed them forever.

“I think I would definitely avoid flaunting it if my success is the result of someone else’s failure – like making money from stocks, for example,” says Harry Bhagrath, 35, a private investor and communications specialist from Bengaluru.

“If I had this wisdom 10 years ago, I would have been a much better person now. But we all have this learning curve now.”